Learn How to Use These 5 Must Know Tips to Make Your Facebook Business Page Unique

After deciding to go ahead with taking your business to the next level it will be vital that you set your mark or the tone for your business by making your Facebook business page unique. There are several ways to do this, but you always want to make sure that the site is professional and helpful at the same time. Here are five tips to help you make you Facebook business page unique:

1. Popularity Content

The more common way that a Facebook page will make new friends are due to common friends, or friends of interest. There are roughly 150 friends per Facebook page currently, and the majority of these are all going to be connected to one another through common friends of interest.
While there are connections to other social network sites, it is possible to make your Facebook business page unique in connecting this page with other social network sites like Twitter for an example.

2. Fan Yourself Silly

If you are hoping to see all of your friends also become ‘fans’ of your business, this is going to be crucial in your attempts to creating a Facebook business page that is unique and different from your competitors. Offer something special for those friends or customers that do go through and become a fan of your Facebook page. On average other Facebook users only become a ‘fan’ of a page or business twice during a 30 day (or monthly) period.

3. Create a Unique Facebook Business Page

Work on activating the friends you currently have into fans rather than focusing on adding more and more friends. Friends and customers are always great to have, but take care and tend for the ones you have and recruit them from friends to fans. This can be done by creating an overly unique Facebook business page. The average fan site will have 10,000 fans.

4. What You Say Not How Often You Say It

Keep up on your posts and add new blogs, advice or stories in correlation to your business, but keep in mind that it’s not going to be how much you log in and report on your Facebook page, but in order to make your Facebook business page unique you will need to offer unique advice, services and opportunities to clients and future consumers depending on your business or services. Don’t just pitch your products or push the hard sell because this is just the place for it. Remember that Facebook is all about building relationships.

5. Customized News Feed

When you are adding new information it’s important to keep a watchful eye on what kind of information you are going to be putting on your site. The newest addition to Facebook is the ability to customize what kind of news feed is displayed on your page. This will allow you to make your Facebook business page unique and offer you the opportunity to set yourself apart from other businesses services or organizations similar to yours.

How To Turn Your New Business Into A Successful Brand

You have started a firm which aims at selling or providing its consumers with goods, this exactly is a business. But how to know when you should start calling your business not a business anymore but a brand? Because a brand is not just a business, company or a firm simply. Rather, it is much more than just a logo.

A brand is actually the image a company or business firm holds on its products, services, staff, their uniforms, their styles of service and even their advertisement techniques. All these sum up to be the experiences your clients might have with your business firm or your company. A well-known and good brand takes care of this experience that its customers might have with it and also struggles to develop trust and integrity between the two. The importance of this point must be realized that the life, as well as the prosperity of your brand, depends on what your company does and the way it does so.

This includes every kind of interaction that you have with your clients involving the content you put on your website and on all the social media forums like Facebook,
Twitter, Instagram, Snapchat, etc.

If your budget is tight, but you still want your business and brand to flourish to their max, then you can easily get your target achieved by following the tips of brand promotion that are given below.

Firstly, Define Your Brand
Whenever you are undergoing an interaction with any of your customers, be it through some content that you are currently creating or if it is a direct talk being held with them, you must start off by defining your brand and explaining its aims and goals.

Regard Your Brand as Some Person
As a person’s beliefs, moral values, and aims in life build his character and personality up likewise a brand, when considered as a person, is also something whose image will develop in the light of the thoughts that are put in while creating and developing it.

Keep In Sight the Drive Behind Your Brand
One must never digress from the actual track of whatever he is doing. Therefore, it is very important to always keep in mind that what it actually is that made you start your business. The motives behind your brand’s creation and development, its purposes and targets that it is meant to achieve, everything is important.

Try To Develop Consistent Relationships with Customers
One thing that is very necessary to keep in mind is that you must never try to lay down a false, fraudulent or deceitful coating over an offer of your brand so that the customers raise their expectations and later on their dreams related to your product or service are broken. Rather, you must always focus on building trust-based relationships with your customers which last for a longer time in order to be successful in getting some brand promotion.

Abstain From Imitating Other Brands
Your aim must be to carve your own distinct and distinguishable identity. And for that matter, you must talk inventively and avoid repeating your words. Secondly, you must never imitate any other chain of brands in any form at all. Because this won’t help in brand promotion at all.

Never Forget What Requirements Branding Holds
These requirements include the one most important one which is the needs and demands of the customers. They are an ever-changing phenomenon so one’s brand must be flexible, bold and daring enough to cater them efficiently and effectively.

Your Logo Alone Isn’t the One Promoting Your Brand
One must never be naïve enough to think that a logo of his brand stamped upon every product will make people buy it. The reality is that apart from the image of your logo, there are many other factors helping you in your brand promotion.

Websites Push Up Business Worldwide

We live in a world where one’s needs are met from all corners of the world. The world has gone seamless like the Universe itself. In this world e-commerce is becoming as important as the nearest store in your street corner.

There is more than one reason why internet marketing or e-commerce is growing worldwide. One is the phenomenal growth of computer and broadband use. Second, the web business allows customers not only go shopping around the globe and check prices, it also allows them to order what is not in store. Thirdly, online shopping is the safest because the system allows just the store and customer in its system.

The physical store does not usually record the whims and fancies of the customers. But website could map every trace of fancy of a browsing customer and record his likes and dislikes and pamper to his needs quicker than a brick-and-mortar store manager could ever do. In fact, a good website is your business MASCOT.

Safest, surest
Many are still not aware that there is more security when it comes to purchasing online. When you purchase offline, there’s a possibility that someone misuses your credit card. But in online shopping, all your personal information, like user name, passwords, credit card number and transaction history, is encrypted so that they cannot be read as it travels over the Internet.

Industry majors have been reporting in select forums how their websites helped business in a variety of ways. Agreed that face-to-face dealing is the best in anything, website proves the second best option. And, website is there 24×7 and one is free to walk in any moment he chooses.

Websites boost business, says Report

Periscope IT, market leading providers of website monitoring services and load testing services, in the UK and abroad said a new study has highlighted the importance of websites to small businesses, suggesting they boost their revenue by a significant sum.

The report from PayPal and Mr Site revealed that having a website can boost a firm’s annual turnover by as much as 37 per cent.

Cameron McLean, PayPal’s general manager for UK merchant services, said that an online presence is increasingly important as online sales are bucking the downward trend seen on the high street.

“Not having a website is like leaving your shop-front boarded up or refusing to tell customers anything about the services you provide,” he added.

Again, many small companies rely on the web to achieve business success, according to another new research.

The IT Effectiveness Index (ITEI) Mid-Year Report 2009 highlighted that two-thirds of businesses questioned felt IT and web commerce were the foundations of their business, yet, worryingly, many are falling victim to failing IT operations.

A well-conceived website is a great goodwill generator, an ambassador and salesman all rolled into one to vouchsafe for you 24x7x365. Start your website today and feel the difference.

What Are The Secrets Of Affiliate Marketing?

For years I struggled to learn affiliate marketing. I started over 10 years ago and began by building websites which I hoped would rank on Google’s free search engines. Back then, courses taught this strategy because it used to work well! Over time and with the millions more websites and affiliates attempting to rank their content, this strategy got progressively more difficult.

I ranked a few websites and made a couple of sales here and there though. But it was by no means a living and I had spent many hours watching videos and learning over a long span of time. I there in the towel many times but knew it was something worth pursuing.

One of the secrets to affiliate marketing is to stick at it until you have some results. Learn from your lack of results but continue learning and never stop. My strategies were flawed in the first instance. I was expecting an easy win. I suspect many people come into affiliate marketing expecting the same.

Over time I slowly realised the time and effort needed to make affiliate marketing work for me. I learned that, just because I wrote an article, it wasn’t necessarily going to be seen by millions of people! In fact, most of my articles were never even seen. I didn’t know how to promote them and get them seen. I just expected everyone to come, because, well, I was special and it was just going to work! How naive!

One of the ‘secrets’ of affiliate marketing is building an email list. I had the best results once I had a list of subscribers and promoted a product with paid advertising. This is probably the quickest way to see results in affiliate marketing. Content building takes time and there’s no guarantee your content will ever get a large enough audience to start selling anything.

Building an email list is vital for anyone who wants to build a real business from affiliate marketing. Without one, you’re relying on your website visitors buying from you after they land on your website. This only gives them a few minutes to make a buying decision. Get them on an email list and you can extend tis period of time to months and even years ahead. Plus you can build a relationship with your subscribers by offering them value, insight and information which may be of use to them.

Paid advertising is another ‘secret’ of affiliate marketers. I avoided paid strategies for a long time because I didn’t have the confidence in the products I chose. I didn’t know how to run paid campaigns and I was afraid of losing money, because I didn’t have very much of it! So I stuck to ‘free’ marketing strategies like article writing and video creation. However, the results were very limited because of the strategy I used and the niche I was in.

It takes much longer to get traffic if you focus on only organic strategies. Paid traffic in instant, but again, takes time to learn and master.

The other ‘secret’ to using paid traffic is in choosing the right products to promote. This again was something I took a long time to understand. Having products which continue to pay out, even after your initial sale is a major key to making affiliate marketing work for you. I initially sold products which only paid me once. Plus I only made $40 or so on a sale of a $100 product.

I later learned that top affiliates choose bigger items to promote for better commissions and they choose memberships to sell so they can earn continuous commissions every month. A subscription product which pays you a small amount every month is worth far more than a single product which only pays you once. For each customer, you can earn a residual income, potentially for a lifetime. 100 customers becomes a real income because of the continuous commissions you receive each month of their membership.

Up-sells are another affiliate marketing ‘secret’ too. An up-sell, is basically a product which is sold to a customer after they have already bought from you. If you’ve even been to a fast food franchise you’ll know they always offer up an up-sell. “Do you want fries with that?” is an up-sell.”Would you like to supersize?” is an up-sell. By offering many products to existing customers you can earn far more than by only selling one product.

An existing customer is far more likely to purchase from you because they have already paid for something. Top affiliates know the power of the up-sell and benefit from more commissions made from each customer. Repeat custom is a major factor in most businesses so it should also factor in your affiliate marketing business too.

Here’s a final affiliate marketing secret. Most affiliates starting out will concentrate on getting someone to their website in order to turn them into a subscriber. They will spend a lot of time working on their website visitors number. But there’s two factors in turning a visitor into a subscriber. The number of people visiting your website is one factor. The opt-in rate is another. You can get many more visitors converting into subscribers just by altering your opt-in offer.

Cross testing various opt-in offers and in particular, making a clear call to action with a benefit driven ‘giveaway’ offer is the best way to measure this. So don’t focus entirely on building traffic because you can make more progress by creating an enticing giveaway offer to build your email list.